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eTargetMedia Drives Display Ad Retargeting with Email

eTargetMedia is leveraging its email lists to address a slightly different challenge: display ad retargeting.  They send emails, drop a first-party cookie when the recipient clicks through to the client’s Web site, and then use that cookie to deliver ads on other Web sites.  Remember, first-party cookies are still okay in most situations.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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