At what point am I permitted to run around the office flapping my arms and shouting “We’re doomed!” Maybe when I learn that ChatGPT isn’t merely presenting falsehoods, but making up fake news articles by real publications to back them up. Doomed, I tell you!
Some folks argue that the explosion of easily-integrated apps proves the suite vs best-of-breed debate is over and best-of-breed has won. Staytuned has 34 million new friends, all named George Washington, who say otherwise. That’s how much they’ve just added to their funding to buy a suite of apps (seven so far) to help Shopify merchants be more successful.
Samsung recently lifted a ban on employee use of OpenAI’s ChatGPT and may regret that now since three employees leaked confidential information while enlisting ChatGPT’s help, in one case by sharing source code, in a second sharing code trying to fix equipment, and in a third to draft meeting notes. ChatGPT captured the sensitive data, which OpenAI can access and use, according to its agreement with users.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.