Some folks argue that the explosion of easily-integrated apps proves the suite vs best-of-breed debate is over and best-of-breed has won. Staytuned has 34 million new friends, all named George Washington, who say otherwise. That’s how much they’ve just added to their funding to buy a suite of apps (seven so far) to help Shopify merchants be more successful.
We weren’t kidding last week when we said the CDP Institute has more online courses on the way. Today we’ve our third, offering in-depth training in selecting, building, and deploying CDP use cases. Sponsor is SAP and this one is free too.
At what point am I permitted to run around the office flapping my arms and shouting “We’re doomed!” Maybe when I learn that ChatGPT isn’t merely presenting falsehoods, but making up fake news articles by real publications to back them up. Doomed, I tell you!
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.