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Children’s Privacy: CARU publishes guidance for kids’ privacy in the metaverse

The Children’s Advertising Review Board (CARU) released new “guardrails” to help advertisers and agencies that target children make careful choices when using new technologies such as AI chatbots, and as they engage in the metaverse. The intent is to add onto the protections outlined in the dated US federal law, the Children’s Online Privacy Protection Act (COPPA).