The Information Commissioner’s Office (ICO) has warned it may close down Snapchats My AI feature because the tool lets users message a computer which mimics human conversation. This has prompted concern for the 21 million young Snapchat users in the UK.
The Children’s Advertising Review Board (CARU) released new “guardrails” to help advertisers and agencies that target children make careful choices when using new technologies such as AI chatbots, and as they engage in the metaverse. The intent is to add onto the protections outlined in the dated US federal law, the Children’s Online Privacy Protection Act (COPPA).
This simple, free, powerful app that gives individuals an efficient way to notify companies to delete their personal information.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.