Cisco’s Privacy Research’s seventh annual survey of 2,600 professionals found 94% of organizations say their customers would not buy from them if they didn’t provide adequate privacy protection. Respondents also said customers like hard evidence organizations can be trusted – such as in the form of external certifications, so 98% consider those important in their buying process. Organizations also support global privacy laws, with 80% indicating legislation has had a positive impact.
Google is issuing warnings to website and app owners that their account could be suspended in the EU if their GDPR banners aren’t compliant within Google-assigned deadlines.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.