Cisco’s Privacy Research’s seventh annual survey of 2,600 professionals found 94% of organizations say their customers would not buy from them if they didn’t provide adequate privacy protection. Respondents also said customers like hard evidence organizations can be trusted – such as in the form of external certifications, so 98% consider those important in their buying process. Organizations also support global privacy laws, with 80% indicating legislation has had a positive impact.
Google is issuing warnings to website and app owners that their account could be suspended in the EU if their GDPR banners aren’t compliant within Google-assigned deadlines.
Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.