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Privacy – a business imperative best provided with proof

Cisco’s Privacy Research’s seventh annual survey of 2,600 professionals found 94% of organizations say their customers would not buy from them if they didn’t provide adequate privacy protection. Respondents also said customers like hard evidence organizations can be trusted – such as in the form of external certifications, so 98% consider those important in their buying process. Organizations also support global privacy laws, with 80% indicating legislation has had a positive impact.

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IT’S THE LAW (01/30/2024)

January 30, 2024

The New Hampshire Privacy Act (NHPA) has been approved and sent to the governor for signature. The NHPA applies to any business or person that produces products or services for residents of the state, or controls data on New Hampshire consumers. As with other states, minimums apply and there are some exemptions. Consumer rights provided include confirmation of processing, correction, deletion, opt-out rights, and the right to reject  behavioral ad-targeting.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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