Privacy – a business imperative best provided with proof
Cisco’s Privacy Research’s seventh annual survey of 2,600 professionals found 94% of organizations say their customers would not buy from them if they didn’t provide adequate privacy protection. Respondents also said customers like hard evidence organizations can be trusted – such as in the form of external certifications, so 98% consider those important in their buying process. Organizations also support global privacy laws, with 80% indicating legislation has had a positive impact.