In Brief: A Twitter class action alleges exposure of 200 million people’s data

The company has been accused of misleading its users into thinking they were publicly anonymous when according to the suit, a flaw in the application interface exposed names, phone numbers and email addresses.

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Children’s Privacy: Data tracking is a big concern for parents – and trust levels in companies are low

January 24, 2023
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Consumers Will Trade Data for Discounts: Marigold Report

January 23, 2023

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss won’t be in today – something about gambling debts – so I’m writing the newsletter. We’ll start with this study from Marigold, formerly CM Group, which reports that discounts are the most common reason customers will share their data (93%). Non-obvious findings include: 25% use a privacy-centric alternative browser and 59% will pay more to buy from a preferred brand. Worth a look.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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