The company has been accused of misleading its users into thinking they were publicly anonymous when according to the suit, a flaw in the application interface exposed names, phone numbers and email addresses.
Firefox’s survey of parents in the US, Canada, UK, France, and Germany found that while parents are largely comfortable with the amount of time their children spend on the internet, more than half are concerned about data tracking and the role of big tech. US parents expressed the greatest concern about data tracking (69%) and came in highest, at 51%, in using parental controls, as compared with France, which came in at 39%. When asked if they “somewhat to strongly agree tech companies have their children’s best Interests in mind,”... Read More >
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss won’t be in today – something about gambling debts – so I’m writing the newsletter. We’ll start with this study from Marigold, formerly CM Group, which reports that discounts are the most common reason customers will share their data (93%). Non-obvious findings include: 25% use a privacy-centric alternative browser and 59% will pay more to buy from a preferred brand. Worth a look.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.