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In Brief: A Twitter class action alleges exposure of 200 million people’s data

The company has been accused of misleading its users into thinking they were publicly anonymous when according to the suit, a flaw in the application interface exposed names, phone numbers and email addresses.

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Children’s Privacy: Data tracking is a big concern for parents – and trust levels in companies are low

January 24, 2023
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Consumers Will Trade Data for Discounts: Marigold Report

January 23, 2023

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss won’t be in today – something about gambling debts – so I’m writing the newsletter. We’ll start with this study from Marigold, formerly CM Group, which reports that discounts are the most common reason customers will share their data (93%). Non-obvious findings include: 25% use a privacy-centric alternative browser and 59% will pay more to buy from a preferred brand. Worth a look.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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