The company has been accused of misleading its users into thinking they were publicly anonymous when according to the suit, a flaw in the application interface exposed names, phone numbers and email addresses.
Firefox’s survey of parents in the US, Canada, UK, France, and Germany found that while parents are largely comfortable with the amount of time their children spend on the internet, more than half are concerned about data tracking and the role of big tech. US parents expressed the greatest concern about data tracking (69%) and came in highest, at 51%, in using parental controls, as compared with France, which came in at 39%. When asked if they “somewhat to strongly agree tech companies have their children’s best Interests in mind,”... Read More >
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss won’t be in today – something about gambling debts – so I’m writing the newsletter. We’ll start with this study from Marigold, formerly CM Group, which reports that discounts are the most common reason customers will share their data (93%). Non-obvious findings include: 25% use a privacy-centric alternative browser and 59% will pay more to buy from a preferred brand. Worth a look.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.