Children’s Privacy: FTC report provides formatting techniques to use when advertising to kids
The US Federal Trade Commission (FTC) wants businesses and influencers who post online ads for children to adhere to new formatting as outlined in its Protecting Kids from Stealth Advertising in Digital Media report, to clearly delineate advertising from content. In addition to providing icons to use, the FTC also recommends providing just-in-time disclosures to distinguish the ads.