Clearbit Expands Access to B2B Prospect Data

Third-party cookies may be dying, but the market for third-party data is alive and well. Case in point: B2B data collector Clearbit is expanding its services with a new Data Activation Platform that provides real-time access to data about target audiences, anonymous website visitors, and known prospects. Enhancements include new targeting options, API connections, and more predictable pricing.

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Google Opens Beta Test of Privacy Sandbox for Android

February 15, 2023

Google’s long-delayed and much-dreaded deprecation of third-party cookies primarily impacts Web advertising, but its privacy measures also affect Android devices. The company has just opened its Privacy Sandbox for Android for beta testing. Advertisers won’t be able to track users across apps or websites, while users will be able to see what interests Google thinks they have and remove any they don’t want listed.

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Acquia CDP Adds Industry-Specific Packages

February 15, 2023

Acquia is adding several enhancements to its CDP offering. Most notable from a product perspective are industry-specific configurations and machine learning models for retail, consumer goods, food and beverage, healthcare, financial services, and travel and hospitality. Other changes include new pricing tiers, a new partner model, and technical improvements for scalability, extensibility, and configurability.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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