CMOs Shift Focus to Brand Strategy: Gartner Survey

Gartner has also been polling CMOs. They found brand strategy has vaulted from ninth to first on the list of strategic capabilities, while martech has fallen slightly from sixth to seventh. They also found that 44% of CMOs are facing budget cuts due to the pandemic, a result similar to other surveys.

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Consumers Go Online More But Like It Less: ACSI

August 10, 2020

We have lots of surveys today, Dear Reader. We’ll start with a pair from Jamie in our Department of the Obvious. Conviva reports that streaming media consumption increased when people were trapped at home. The American Customer Satisfaction Index confirms that and adds it made them cranky: satisfaction with search engines, internet news and social media all fell. No prize for guessing that social media rates the worst on privacy.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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