CMOs Shift Focus to Brand Strategy: Gartner Survey

Gartner has also been polling CMOs. They found brand strategy has vaulted from ninth to first on the list of strategic capabilities, while martech has fallen slightly from sixth to seventh. They also found that 44% of CMOs are facing budget cuts due to the pandemic, a result similar to other surveys.

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Consumers Go Online More But Like It Less: ACSI

August 10, 2020

We have lots of surveys today, Dear Reader. We’ll start with a pair from Jamie in our Department of the Obvious. Conviva reports that streaming media consumption increased when people were trapped at home. The American Customer Satisfaction Index confirms that and adds it made them cranky: satisfaction with search engines, internet news and social media all fell. No prize for guessing that social media rates the worst on privacy.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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