Gartner has also been polling CMOs. They found brand strategy has vaulted from ninth to first on the list of strategic capabilities, while martech has fallen slightly from sixth to seventh. They also found that 44% of CMOs are facing budget cuts due to the pandemic, a result similar to other surveys.
We have lots of surveys today, Dear Reader. We’ll start with a pair from Jamie in our Department of the Obvious. Conviva reports that streaming media consumption increased when people were trapped at home. The American Customer Satisfaction Index confirms that and adds it made them cranky: satisfaction with search engines, internet news and social media all fell. No prize for guessing that social media rates the worst on privacy.
CDPs are combine both first- and third-party data, and identity resolution is how they’re connected within the CDP. So it makes sense that CDP Amperity has just announced an integration with Infutor, which does collects third party data both to enrich customer records and to enable better identity matching. Look for more alliances like this.
There’s no shortage of lawsuits by publishers against genAI platforms for copyright infringement; now major studios are getting with the program. Walt Disney and Comcast’s Universal are accusing Midjourney of using some of their best known characters (think Darth Vader and the Minions) in its AI image generator — a “bottomless pit of plagiarism,” they say. No response yet from Midjourney.