We have lots of surveys today, Dear Reader. We’ll start with a pair from Jamie in our Department of the Obvious. Conviva reports that streaming media consumption increased when people were trapped at home. The American Customer Satisfaction Index confirms that and adds it made them cranky: satisfaction with search engines, internet news and social media all fell. No prize for guessing that social media rates the worst on privacy.
Venture funding has remained fairly steady despite the pandemic, according to this report from KPMG Private Enterprise. I couldn’t quite reconcile the graphs, which seem to show a modest downturn, with the words, which say activity is well ahead of 2019. It’s more clear that capital is more available for late-stage companies than new ones.
Definitely on the bright side, Optimove has released “self-optimizing journeys”, which autonomously determines the next best action for each individual customer. While next best action isn’t new, Optimove says its approach looks beyond short-term metrics to maximize lifetime value. Good stuff.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.