CMOs Struggle with Data Silos: GfK Research

If you don’t like the CDP Institute’s survey, you can read this CMO research from GfK.  They asked different questions but the answers still rhyme: lack of systems to connect data silos ranked as the top barrier to achieving full data potential, cited by 64% of North American CMOs, and 69% listed data management as the leading obstacle to data access.  Global CMOs had somewhat different answers.