Community Commerce Is The Next Big Thing: WARC Report

Nobody does labels like ad agencies, so we shouldn’t be surprised that Publicis Groupe joined with TikTok and the World Advertising Research Center to come up “community commerce”, which this report defines as “a type of social commerce which sits at the intersection of community, shopping and entertainment”.  The general point seems to be that you can sell stuff on TikTok.  Read the report for specifics.