Nobody does labels like ad agencies, so we shouldn’t be surprised that Publicis Groupe joined with TikTok and the World Advertising Research Center to come up “community commerce”, which this report defines as “a type of social commerce which sits at the intersection of community, shopping and entertainment”. The general point seems to be that you can sell stuff on TikTok. Read the report for specifics.
I’d describe Openprise as a data orchestration tool but they prefer “leader in RevOps automation solutions for marketing and sales”. Whatever the label, they just raised a $16 million Series A, bringing total funding to $33 million.
CDP Public Cloud Regional Control Plane is now available in Australia and Europe. This addition will extend CDP Hybrid capabilities to customers in industries with strict data protection requirements by allowing them to govern their data entirely in-region.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.