Twilio has launched a new marketing application, Engage, to complement its existing sales and service tools, Frontline and Flex.  The new product is built on the Twilio Segment CDP using Twilio’s communcations APIs.  I’d ordinarily describe Engage as a marketing automation system, but Twilio swears it’s “the first of its kind: a growth automation platform built on real-time, dynamically changing first-party customer data that allows marketers to quickly build and scale hyper-personalized omnichannel campaigns from start to finish.”

Nobody does labels like ad agencies, so we shouldn’t be surprised that Publicis Groupe joined with TikTok and the World Advertising Research Center to come up “community commerce”, which this report defines as “a type of social commerce which sits at the intersection of community, shopping and entertainment”.  The general point seems to be that you can sell stuff on TikTok.  Read the report for specifics.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.