I’d describe Openprise as a data orchestration tool but they prefer “leader in RevOps automation solutions for marketing and sales”. Whatever the label, they just raised a $16 million Series A, bringing total funding to $33 million.
Twilio has launched a new marketing application, Engage, to complement its existing sales and service tools, Frontline and Flex. The new product is built on the Twilio Segment CDP using Twilio’s communcations APIs. I’d ordinarily describe Engage as a marketing automation system, but Twilio swears it’s “the first of its kind: a growth automation platform built on real-time, dynamically changing first-party customer data that allows marketers to quickly build and scale hyper-personalized omnichannel campaigns from start to finish.”
Nobody does labels like ad agencies, so we shouldn’t be surprised that Publicis Groupe joined with TikTok and the World Advertising Research Center to come up “community commerce”, which this report defines as “a type of social commerce which sits at the intersection of community, shopping and entertainment”. The general point seems to be that you can sell stuff on TikTok. Read the report for specifics.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.