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Companies Do Personalization Without Solid Customer Data: Forrester Report

This Forrester study for Teradata and Celebrus also addresses CX technology.  Most interesting findings are that more companies have personalization tools (49%) than customer data management systems (39%), and more have next-best experience and real time decision engines (31%) than basic customer analytics (23%).  Apparently that crawl-walk-run thing isn’t as popular as you thought.