Companies with Good Sales Processes Make More Sales: Altify Survey

Hi, I’m Jamie, resident intern in the CDP Institute Department of the Obvious. The office is closed today so it’s up to me to put out the newsletter. Fortunately, I’ve accumulated lots of obvious research. Here’s a study from sales management software company Altify that finds companies with effective sales processes have bigger deals and shorter sales cycles. They also found that buyers trust independent experts more than the selling company’s CEO. Yep, that’s obvious.