Compliance Is Primary Focus of Corporate IT: ASG CIO Survey

Switching to internal data, a study from data governance vendor ASG Technologies finds that half of CIOs report all or most of their data management initiatives are focused on compliance. In other words, if marketers get their feeling their data needs are not top priority, they’re probably right. The study also reported that 81% of IT teams use enterprise data compared with just 63% of marketing teams. It’s plausible that many marketing teams use only non-enterprise data but what, exactly, are those 19% of IT teams working with?

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IBM Announces Latest Batch of AI-Based Marketing Products

October 4, 2018

Let’s do product news today. IBM has several recent announcements including AI-powered interactive advertisements (pretty cool), an AI-based programmatic ad bid optimizer, and AI-based audience targeting in conjunction with LiveRamp. Yesterday also saw the formal release of Watson Assistant for Marketing, a natural language reporting interface for IBM’s Campaign and digital marketing platforms that was announced last month.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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