Here’s a crazy thought: people might actually start paying attention to reality. The deep thinkers at Accenture just listed “physical fights back” as one of seven major trends that will impact business in the coming year. But digital isn’t entirely dead: Accenture forecasts a blending of digital and physical experience.

Of course, regulating the the Internet giants has its own problems.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.