Consumers Lack Emotional Ties to Social Networks: MBLM Survey

You probably don’t need convincing that mobile is important, although it’s always fun to see surveys like this one, which found that people are more willing to give up wifi than sex and 7% have combined them by checking their smartphone during sex. More surprising is this brand intimacy study from agency MBLM, which found that consumers have much deeper emotional ties to companies that deliver products and entertainment than the social networks they access on their mobile devices. Top three brands were Apple, Disney, and Amazon, while Google ranked 14 and Facebook was 68. In a world where close brand relationships may be the key to future success, this is interesting.