Consumers Underestimate Actual Data Sharing: CA Technologies Study
A more credible survey, by Frost & Sullivan for CA Technologies, actually suggests that consumers underestimate how widely their data is shared: 83% of financial services companies and 74% of healthcare executives reported their company shares personal consumer data, while only 48% of consumers think this this happens. Other disconnects: 43% of business leaders say their company shares personal information but only 15% of information security professionals are aware of the practice. And 85% of business leaders think they provide clear information on their data policies while just 49% of consumers agree. Yikes!