We were going to slide into the holiday break with more surveys but then Contentsquare gave us some actual news by acquiring Clicktale. Both help companies optimize their Web user experience, although Clicktale focuses on finding problems in the buyer journey while Contentsquare is more about discovering opportunities for improvement.
Let’s just admit we have nothing newsworthy today and write about tomorrow instead. It will be a world where parking garages are community hubs featuring restaurants, delivery centers, and other delights. So says garage operator REEF Technology.
What about robocalls? This survey from Hiya has you covered. The number placed in the first half of 2019 was 25.3 billion, up 128% over 2018. Did you know the people make an average of 85 calls per month and receive an average of 93? Bonus question: how can the two numbers be different? Just 48% of all calls are answered.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.