Martech’s share of total marketing budgets fell from 29% to 26% in Gartner’s latest CMO Spend Survey. Gartner doubts this signals a long-term decline but does note that CMO’s struggle to manage martech. They recommend hiring “martech generalists” to help meet changing demands and creating a plan to address skills gaps.

Start-up Osano is tackling a different privacy challenge: helping consumers and businesses know which companies have good privacy practices. They’ve measured practices of more than 7,000 companies and share the results with businesses and consumers. They also offer a consent management tool. Osano was founded in 2018 and has $3 mlilion in seed funding.

Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.