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Context Lifts ROI by 30% vs. Pure Programmatic: IRI Study

And, let’s face it, the bloom has faded from the programmatic rose. On the one hand, we have reports like this one from the Conference Board’s Society for New Communications Research, that 42% of marketers don’t know where all their ads run and as a result worry about brand safety. And then there’s this one from IRI that finds ads on relevant sites perform 30% better than ads targeted at individuals regardless of the context. Context-free targeting is how programmatic works.

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Video Is Eating the Paid Media World: Magisto

December 22, 2017

Let’s wind up the year with some topics that we expect to be important in 2018. We’ll start with a pair of studies from video production tool vendor Magisto, which found American businesses spent $135 billion in 2017 on all types of video (not just marketing). The primary distribution channels are social media and company Web sites, so money for video is coming out of paid advertising budgets. Kind of a big deal.

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Workforce Quality Is True Key to Retail Success: RSR Research

December 19, 2017

So, is it game over for retailers? Should they turn their stores into vast couch showrooms and sell popcorn as customers purchase online? The seriously smart folks at Retail Systems Research don’t think so: they’ve found that successful retailers feel employees should take the initiative in engaging with customers, not just wait for technology to tell them what to do. And, RSR argues employers should invest in quality workers – even raising wages! – to make this possible. That’s crazy talk.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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