Cordial Adds Integrations with Amperity, mParticle and Segment

Cordial also bucked the funding trends last month with a $50 million raise.  Today they’re back in the news with integrations with CDPs Amperity, mParticle and Segment.   While Cordial itself qualifies as a CDP, its focus is primarily on cross-channel engagement.  Connections between data-focused CDPs and engagement-focused CDPs are more common than many people realize.