Cordial also bucked the funding trends last month with a $50 million raise. Today they’re back in the news with integrations with CDPs Amperity, mParticle and Segment. While Cordial itself qualifies as a CDP, its focus is primarily on cross-channel engagement. Connections between data-focused CDPs and engagement-focused CDPs are more common than many people realize.
CDP CleverTap has raised a $105 million Series D, bringing more than doubling total funding to $182 million. You may recall that CleverTap bought personalization vendor Leanplum in late May of this year. It’s another sign that martech funding hasn’t totally dried up.
Klaviyo had its own funding event recently, a $100 million investment by Shopify. Today’s item is less pleasant: a data breach involving an unspecified amount of consumer data. The breach apparently resulted from a phishing attack, as did the Twilio breach we reported yesterday. It’s possible the same attackers are to blame.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.