Coronavirus Keywords Block Brand Safe Content: GumGum Report

Many advertisers are avoiding coronavirus-related stories. But 62% of ads flagged by keyword-based ad blocking are actually brand safe, according to adtech vendor GumGum. This matters because publishers earn less revenue and advertisers miss good media buys.

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74% of Marketers Have Changed Course Due to Pandemic: Element-R Partners

April 14, 2020

In case you’re wondering, Department of the Obvious Senior Intern Jamie is safely sheltering in the attic. But he still keeps an eye on industry news and just shared this survey from marketing agency Element-R Partners, which found that 74% of marketers had changed or reduced activities during the pandemic. A majority (61%) were somewhat or highly annoyed by business-as-usual messages.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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