CrossEngage CDP Raises $5.8 Million

Berlin-based Customer Data Platform CrossEngage has raised €5 million ($5.8 million) to expand its growth. The company was founded in 2015 and so far has sold to clients in Europe. It does cross channel campaigns in addition to building a unified customer database. Here’s a review.

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Salesforce Announces Do-It-Yourself AI Tools

November 6, 2017

I’m not sure launching an artificial intelligence-based service counts as news. But Salesforce’s Dreamforce conference kicks off today so I’ll mention that they’ve announced “myEinstein” AI services that let non-developers create predictive models and chatbots. General release is due next summer. I’ll let you decide whether it’s a good idea for thousands (millions?) of Salesforce users to deploy automated systems with little oversight. But I’m certain that Salesforce’s apparent decision to refer to all its users as “Trailblazers” is just plain silly.

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