Berlin-based Customer Data Platform CrossEngage has raised €5 million ($5.8 million) to expand its growth. The company was founded in 2015 and so far has sold to clients in Europe. It does cross channel campaigns in addition to building a unified customer database. Here’s a review.
I’m not sure launching an artificial intelligence-based service counts as news. But Salesforce’s Dreamforce conference kicks off today so I’ll mention that they’ve announced “myEinstein” AI services that let non-developers create predictive models and chatbots. General release is due next summer. I’ll let you decide whether it’s a good idea for thousands (millions?) of Salesforce users to deploy automated systems with little oversight. But I’m certain that Salesforce’s apparent decision to refer to all its users as “Trailblazers” is just plain silly.
Of course, few pieces of research are more fascinating than what your competitors are up to. Market intelligence aggregator Crayon scans the Web for news, marketing campaigns, Web site changes, customer reviews and support requests, and such, and then shares the bits that seem important. They’ve just launched a free tool that gives daily digests of competitors’ marketing efforts.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.