Customer Attitudes Affect Behavior: Forrester Study

Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. Everyone else had the weekend off but I stayed behind to stoke the furnace and watch the fax machines. In return, the boss let me write today’s newsletter. We’ll start with this Forrester study for survey company FocusVision, which reported that “the way customers think and feel about an experience can predict how they will act toward a brand.” In case you were wondering.