I was all set to make fun of WalkMe for calling itself a “digital adoption platform” as if that were an actual software category – only to find it really is one: TrustRadius lists a dozen products in the field. These systems watch user behavior and make suggestions to help them learn new products. WalkMe just raised $90 million, bringing its total funding to $307 million.

Ah, but what about capturing consent from smart TV viewers, you may wonder.  Not to worry: privacy compliance vendor Sourcepoint has launched a solution that lets over-the-top (OTT) and connected TV (CTV) devices capture preferences and share them across platforms.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.