Online sales are skyrocketing, but cyberattacks are too. Cybersquatting, in which minor changes are made to a domain or it is otherwise co-opted to gain access to consumer passwords or payment data, is a particular area of concern. Key targets, according to Palo Alto Networks’ Unit 42, have been Paypal, Apple, Netflix and LinkedIn. But small banks and other institutions are also a focus because they are viewed as less able to fend off attack.

Can consumers trust your brand? The Trustworthy Accountability Group (TAG) and the Brand Safety Institute (BSI) have just announced the TAG Brand Safety Certified Seal, a global certification program to vet brands that adhere to their Brand Safety Principles and minimize the risk of ad placement alongside inappropriate content. Further, they have said that direct buyers, sellers and/or intermediaries “must ensure that 100% of monetizable transactions are reviewed by one or more independently validated Content Verification services as defined in its digital advertising agreements.”