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Cybersquatting attacks surge against financial and e-commerce websites

September 15, 2020

Online sales are skyrocketing, but cyberattacks are too. Cybersquatting, in which minor changes are made to a domain or it is otherwise co-opted to gain access to consumer passwords or payment data, is a particular area of concern. Key targets, according to Palo Alto Networks’ Unit 42, have been Paypal, Apple, Netflix and LinkedIn. But small banks and other institutions are also a focus because they are viewed as less able to fend off attack.

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TAG Brand Safety Seal offers global brand certification for consumer trust

September 15, 2020

Can consumers trust your brand? The Trustworthy Accountability Group (TAG) and the Brand Safety Institute (BSI) have just announced the TAG Brand Safety Certified Seal, a global certification program to vet brands that adhere to their Brand Safety Principles and minimize the risk of ad placement alongside inappropriate content. Further, they have said that direct buyers, sellers and/or intermediaries “must ensure that 100% of monetizable transactions are reviewed by one or more independently validated Content Verification services as defined in its digital advertising agreements.”

CDPI Privacy Newsletter
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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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