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Cybersquatting attacks surge against financial and e-commerce websites

September 15, 2020

Online sales are skyrocketing, but cyberattacks are too. Cybersquatting, in which minor changes are made to a domain or it is otherwise co-opted to gain access to consumer passwords or payment data, is a particular area of concern. Key targets, according to Palo Alto Networks’ Unit 42, have been Paypal, Apple, Netflix and LinkedIn. But small banks and other institutions are also a focus because they are viewed as less able to fend off attack.

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TAG Brand Safety Seal offers global brand certification for consumer trust

September 15, 2020

Can consumers trust your brand? The Trustworthy Accountability Group (TAG) and the Brand Safety Institute (BSI) have just announced the TAG Brand Safety Certified Seal, a global certification program to vet brands that adhere to their Brand Safety Principles and minimize the risk of ad placement alongside inappropriate content. Further, they have said that direct buyers, sellers and/or intermediaries “must ensure that 100% of monetizable transactions are reviewed by one or more independently validated Content Verification services as defined in its digital advertising agreements.”

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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