U.S. marketers are struggling to measure the return on their programmatic advertising investment, according to this Forrester study for MediaMath. While 94% say they try to measure programmatic ROI, just 33% say they can do it completely and accurately. More than half (55%) say privacy rules are restricting programmatic targeting and 45% say new rules are making it harder to maintain scale.

Gong’s Web site is like a direct view into the subconscious of those hyper-enthusiastic sales people who make the rest of us nuts but get the job done. The actual product is AI technology that captures video, phone, email, and face-to-face interactions and extracts insights about people, deals, and market events. It must work: they just raised a $200 million Series D, bringing total funding to $334 million. Did I mention their chatbot is a bulldog?

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.