How loyal are new customers acquired during the pandemic? Not very, according to this Braze survey. While 26% of consumers have tried at least one new brand during the pandemic, their retention rate is 82% lower than customers added during previous non-COVID, non-holiday periods. A whopping 91% said they’ll consider how brands behaved during the pandemic when deciding where to shop in the future.

Want more news about data-based research? Here’s another twofer. Dynata, which builds research panels drawing on more than 62 million consumer and business profiles, just bought Sharpr, which helps companies share research results internally. And LoopMe, which runs digital ad campaigns and surveys consumers to see the impact on brand attitudes, announced they’re now offering near-real-time feedback on connected TV campaigns. They have data on 90 million U.S. households and 250 million devices.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.