CX Success Correlates with Business/IT Alignment: Cyara Study

If anything requires coordination between business and IT, it’s improving customer experience. This Cyara survey found that companies with more experience in CX projects were 87% more likely to report shared understanding between business and IT and 81% more likely to report CX.. A majority (58%) said pressure to move too quickly had created CX problems.

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Martech Deal Volume Stalled in Q3: LUMA Report

October 2, 2019

Another sign of peak martech? Investment firm LUMA found the number of martech deals rose just slightly (42 to 45) in Q3 of this year, while the value of publicly traded martech firms actually fell. Deal volume in digital content and Direct-to-Consumer rose much more. The report mentions last month’s purchase by Zeta Global of CDP vendor IgnitionOne’s legacy DSP business, which slipped under this newsletters’ radar.

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New Tools Help Companies Meet Privacy Requirements

September 30, 2019

On a happier note, several vendors are helping to address privacy requirements. OneTrust and Active Navigation are partnering to help companies find sensitive customer information lurking in unstructured data. Dataguise has added a product to simplify response to customer data access requests. And BigID is making it easier to track third party data sharing, as required by the California Consumer Privacy Act (CCPA) and other rules.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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