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Cyberattacks Are Up and Experts Expect Worse to Come: CyberEdge Report

Cyberattacks aren’t exactly an ad fraud issue but they’re related.  So let’s finish with the admittedly depressing news that 86% of all organizations were victims of a successful cyberattack last year, according to this CyberEdge report.  And that’s just the ones who discovered the problem.  Yes, things really are getting worse: the attack rates is up from 62% six years ago, and the fraction of respondents who expect their company to suffer a successful attack has grown from 38% eight years ago to 76% today.

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Ad Tech Industry Builds Support for Anti-Fraud Buyers.json Standard

May 17, 2021

Ad fraud and brand safety will still be issues even when third-party cookies are just a fond memory. The online ad industry Is building support for buyers.json, a proposed standard from IAB Tech Lab that lets ad sellers identify ad buyers and shut down the bad guys. Related: content classification vendor GumGum is enhancing its brand safety ratings to include news site quality scores from NewsGuard.  

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AI Adoption Stalled During the Pandemic: IBM Study

May 14, 2021

Another day, another AI survey.  This one by Morning Consult for IBM offers a good overview of AI adoption and obstacles.  Key findings: adoption stalled during the pandemic but is set to accelerate; 51% of companies have a unified view of their data; and data issues trail only expertise as adoption barriers.  Fun facts: marketers invest less in AI than most other departments and 77% of companies with over 1,000 employees draw on more than 50 systems for AI and analytics inputs.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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