Data Privacy Is Top Advertiser Priority: Integral Ad Science
Data privacy (56%) is now the top priority of online advertisers, beating consistent measurement (47%), ad fraud (43%), brand safety (37%) and fake news (31%), according to a survey from adtech vendor Integral Ad Science. A cynic might question advertisers’ commitment to privacy: when brands ranked threats to budgets, inability to measure ROI ranked first (75%), followed by transparency (60%), fraud (53%), brand-safe placements (47%), and non-viewable impressions (42%). Other interesting stats here too.