We have some actual CDP news today. AgilOne announced a strategic partnership with Snowflake Computing, which provides a cloud-based database noted for high speed SQL queries and scalability. Users will gain better access to data stored in AgilOne.
All-in-one marketing software vendor Infusionsoft has changed its name to Keap and launched client management product fewer functions than its previous flagship system, which will also remain available. A some-in-one product, as it were. The vast majority of small businesses couldn’t make effective use of the original system.
Turns out you’re not paranoid: that smart lightbulb really is spying on you.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.