DataGrail’s privacy trends study of millions of California consumers after one year under the California Consumer Privacy Act (CCPA) shows that while individuals are concerned about how their information is used, barely one in ten thousand have so far exercised their rights. Within that group, Do Not Sell is the leading (63/million) type of request.
Hosted daily ad auctions allow advertisers, political campaigns and many others to bid & send digital ads. These millisecond bidding auctions also provide data to winners plus all other participants, and the claimants say it violates Google’s privacy claims. A putative class action suit is designed to be on behalf of known and as yet unknown victims.
The Genetic Information Privacy Act (GIPA), due to go into effect this May in Utah, is unusual because it is designed to protect consumer data collected by genetic testing companies. Historically, laws related to genetic testing focused on how genetic data is collected, shared or used, whereas GIPA will focus on corporate responsibility with regard to notice, data use, data security and individual rights.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.