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DataGrail

DataGrail’s privacy trends study of millions of California consumers after one year under the California Consumer Privacy Act (CCPA) shows that while individuals are concerned about how their information is used, barely one in ten thousand have so far exercised their rights. Within that group, Do Not Sell is the leading (63/million) type of request.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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