DataGrail’s privacy trends study of millions of California consumers after one year under the California Consumer Privacy Act (CCPA) shows that while individuals are concerned about how their information is used, barely one in ten thousand have so far exercised their rights. Within that group, Do Not Sell is the leading (63/million) type of request.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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