News

Datorama Adds LiveRamp Data to Improve Omni-Channel Marketing Measurement

Datorama has integrated with LiveRamp IdentityLink for cross-device customer tracking, which will improve the accuracy of Datorama’s campaign targeting and analytics. Datorama qualifies as a CDP but their primary focus is ad performance measurement.

More News

Next Article

Axway Introduces Next Generation Data Integration and Engagement Platform

November 3, 2016

Axway today announced AMPLIFY, a new data integration and engagement platform. It exposes separate data sources as API-enabled services. It is also introducing a marketplace of prebuilt services and templates to speed application development drawing on the exposed data. Axway started in 2001 as a rules engine and evolved to focus on API-enabled data integration. Its technology is used by more than 11,000 organizations worldwide. Not a CDP because it doesn’t create a unified, persistent database. But API integration does a partial set of CDP capabilities.

CDPI Newsletter
Previous Article

PRO-Smart PROS Introduces Dynamic, Intelligent Cross-Sell into SellingPRO Smart CPQ; Personalizes Customer Buying Experiences

November 1, 2016

Here’s another non-marketing use for customer data: in this case, providing intelligent advice to sales people. PROS offers cloud-based solutions to help with product recommendations, pricing, and deal management; it can advise human agents or feed directly into Web sites. And it uses “advanced data science”…but then again, nowadays, who doesn’t?

CDPI Newsletter
Featured Article

Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

CDPI Newsletter