You haven’t been especially interested in Demandbase, Dear Reader, but at least this announcement involves customer data. Specifically, they have announced Data Stream, which lets users access all account-specific data in Demandbase for reporting and dashboards. I guess this means that all data within Demandbase wasn’t already accessible. We are shocked.
My best three items today are all about B2B marketing, but I know it’s not your favorite topic, Dear Reader, and at the end of such a rough week I want to share something you’ll like. So let’s instead lead with a report that dynamic content vendor LiveIntent has found that email newsletter open rates are notably higher this week. It’s true that the reason is people are stuck at home due to coronavirus but we’ll take good news where we find it.
Here’s another half-full glass: Vox Media is working with the Google News Initiative to launch Concert Local, a centralized ad marketplace for local publishers. Google’s aggressive business tactics are a good part of the reason local publishers need help in the first place but remember: half a crumb is better than none.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.