Demandbase Offers Access to Demandbase Data

You haven’t been especially interested in Demandbase, Dear Reader, but at least this announcement involves customer data. Specifically, they have announced Data Stream, which lets users access all account-specific data in Demandbase for reporting and dashboards. I guess this means that all data within Demandbase wasn’t already accessible. We are shocked.

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Newsletter Open Rates Rise Due to Coronavirus

March 19, 2020

My best three items today are all about B2B marketing, but I know it’s not your favorite topic, Dear Reader, and at the end of such a rough week I want to share something you’ll like. So let’s instead lead with a report that dynamic content vendor LiveIntent has found that email newsletter open rates are notably higher this week. It’s true that the reason is people are stuck at home due to coronavirus but we’ll take good news where we find it.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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