Demandbase Offers Access to Demandbase Data

You haven’t been especially interested in Demandbase, Dear Reader, but at least this announcement involves customer data. Specifically, they have announced Data Stream, which lets users access all account-specific data in Demandbase for reporting and dashboards. I guess this means that all data within Demandbase wasn’t already accessible. We are shocked.

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Newsletter Open Rates Rise Due to Coronavirus

March 19, 2020

My best three items today are all about B2B marketing, but I know it’s not your favorite topic, Dear Reader, and at the end of such a rough week I want to share something you’ll like. So let’s instead lead with a report that dynamic content vendor LiveIntent has found that email newsletter open rates are notably higher this week. It’s true that the reason is people are stuck at home due to coronavirus but we’ll take good news where we find it.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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