Here’s something that’s easier to understand: DemandJump has raised a $6 million Series A, bringing total funding to $8.6 million. They help retailers identify their best Web traffic sources by applying advanced attribution to a database that combines internal data with competitive intelligence.
Zaius, which combines a unified customer database with email and Web site marketing execution, has raised a $30 million Series B funding, bringing its total to $50.8 million. Zaius calls itself a “B2C CRM”: it allows some CDP-style access to its data but its focus is on providing an integrated marketing system.
Several readers have expressed concern for Jamie, our Department of the Obvious intern who was reprimanded last week for publishing without permission. He’s fine, folks. To show there’s no hard feelings we’ve let him submit this study from retail email specialist Bluecore. Key findings included that buyers are interested in products they’ve looked at before and that they like price decreases. Some other, less obvious data here as well.
The integrated cloud communications market is relevant here because it increasingly overlaps with marketing systems. So you should probably care at least a little that cloud-based communications platform 8×8 has agreed to pay $250 million for Fuze, which offers roughly similar products.