DemandJump Raises $6 Million Series A for Web Customer Acquisition

Here’s something that’s easier to understand: DemandJump has raised a $6 million Series A, bringing total funding to $8.6 million. They help retailers identify their best Web traffic sources by applying advanced attribution to a database that combines internal data with competitive intelligence.

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Buyers Like Lower Prices: Bluecore Research

April 11, 2018

Several readers have expressed concern for Jamie, our Department of the Obvious intern who was reprimanded last week for publishing without permission. He’s fine, folks. To show there’s no hard feelings we’ve let him submit this study from retail email specialist Bluecore. Key findings included that buyers are interested in products they’ve looked at before and that they like price decreases. Some other, less obvious data here as well.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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