Here’s something that’s easier to understand: DemandJump has raised a $6 million Series A, bringing total funding to $8.6 million. They help retailers identify their best Web traffic sources by applying advanced attribution to a database that combines internal data with competitive intelligence.
Zaius, which combines a unified customer database with email and Web site marketing execution, has raised a $30 million Series B funding, bringing its total to $50.8 million. Zaius calls itself a “B2C CRM”: it allows some CDP-style access to its data but its focus is on providing an integrated marketing system.
Several readers have expressed concern for Jamie, our Department of the Obvious intern who was reprimanded last week for publishing without permission. He’s fine, folks. To show there’s no hard feelings we’ve let him submit this study from retail email specialist Bluecore. Key findings included that buyers are interested in products they’ve looked at before and that they like price decreases. Some other, less obvious data here as well.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.