News

Dentsu Offers Keyword-Based Contextual Targeting for CTV

This Kantar report confirms what you probably knew already: online video and video streaming are the fastest growing competitors for social media ads.  This, in turn, is seeding growth of new solutions like this Dentsu, GumGum Verity and Iris.tv joint effort to enable keyword-based contextual targeting and brand safety controls to Connected TV ads. (This item also illustrates a trend of companies to reveal news without a formal press release or blog post; that’s a bad direction in a world where the truth of unsourced news items is always in question.)

More News

Next Article

Social Media Ad CPMs Down 29% Year-on-Year

October 2, 2023

Another long-term development is the slow collapse of social media advertising as users and ad buyers find more compelling alternatives.  This Skai report brings it into focus: paid social ad cost per thousand were down 29% year- on-year, although impressions and clicks rose 35% so net ad spend was down just 4%.  By contrast, paid search cost per click was largely flat (down 4% year-on-year) while retail media impressions, clicks, and spend were all up (32%, 36%, and 35%, respectively).

CDPI Newsletter