Dentsu Offers Keyword-Based Contextual Targeting for CTV
This Kantar report confirms what you probably knew already: online video and video streaming are the fastest growing competitors for social media ads. This, in turn, is seeding growth of new solutions like this Dentsu, GumGum Verity and Iris.tv joint effort to enable keyword-based contextual targeting and brand safety controls to Connected TV ads. (This item also illustrates a trend of companies to reveal news without a formal press release or blog post; that’s a bad direction in a world where the truth of unsourced news items is always in question.)