Disney is collaborating with Lucid impact Measurement to give marketers dashboard visibility into current campaign outcomes in close to real time. This will be available globally across all Disney streaming platforms. It is also partnering with Innovid to offer real time creative optimization opportunities.
The technology uses a patented non-reversible synthetic identifiers, which don’t require data to be shipped in hashed or raw form.
Google Cloud’s new genAI for retail tools include a conversational commerce solution to create personalized chatbots, a new customer service solution and catalog and content enrichment capabilities. It is also enhancing search for retailers with a large language model to help shoppers find products more easily. Over 80% of retailers feel a need to introduce genAI to their operations, Good Cloud said.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.