Disney is collaborating with Lucid impact Measurement to give marketers dashboard visibility into current campaign outcomes in close to real time. This will be available globally across all Disney streaming platforms. It is also partnering with Innovid to offer real time creative optimization opportunities.
The technology uses a patented non-reversible synthetic identifiers, which don’t require data to be shipped in hashed or raw form.
Google Cloud’s new genAI for retail tools include a conversational commerce solution to create personalized chatbots, a new customer service solution and catalog and content enrichment capabilities. It is also enhancing search for retailers with a large language model to help shoppers find products more easily. Over 80% of retailers feel a need to introduce genAI to their operations, Good Cloud said.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.