Disney Advertising Unveils New Measurement Partners

Disney is collaborating with Lucid impact Measurement to give marketers dashboard visibility into current campaign outcomes in close to real time. This will be available globally across all Disney streaming platforms. It is also partnering with Innovid to offer real time creative optimization opportunities.

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Google Cloud Launches New Generative AI Tools for Retailers Ahead of NRF

January 15, 2024

Google Cloud’s new genAI for retail tools include a conversational commerce solution to create personalized chatbots, a new customer service solution and catalog and content enrichment capabilities. It is also enhancing search for retailers with a large language model to help shoppers find products more easily. Over 80% of retailers feel a need to introduce genAI to their operations, Good Cloud said.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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