The distribution of the marketing budget is changing due to digital acceleration, according to industry analysis firm IDC. In Latin America, that means a change of priorities for Chief Marketing Officers (CMOs). Sixty-four percent of the CMOs surveyed in the study responded that their top priority today is increasing the quantity and quality of their leads.
InstaCarro, a digital marketplace that connects used car sellers to dealers in Brazil, has raised $23 million in a Series B round of funding. Until this year, the startup operated only in São Paulo. In the first half of this year, it launched operations in eight new cities, and is now also live in Campinas, Curitiba, Joinville, Santos, Brasília, Goiânia, Rio de Janeiro and Belo Horizonte.
As the COVID-19 pandemic disrupted everyday life in Latin America, the region saw a rapid increase in the adoption of digital services. While this digital transformation has expanded access to financial, medical and educational services to people across the region, it has also increased privacy and cybersecurity concerns, driving the need for governments and companies to ensure adequate protections.
Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network. They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.