The distribution of the marketing budget is changing due to digital acceleration, according to industry analysis firm IDC. In Latin America, that means a change of priorities for Chief Marketing Officers (CMOs). Sixty-four percent of the CMOs surveyed in the study responded that their top priority today is increasing the quantity and quality of their leads.
InstaCarro, a digital marketplace that connects used car sellers to dealers in Brazil, has raised $23 million in a Series B round of funding. Until this year, the startup operated only in São Paulo. In the first half of this year, it launched operations in eight new cities, and is now also live in Campinas, Curitiba, Joinville, Santos, Brasília, Goiânia, Rio de Janeiro and Belo Horizonte.
As the COVID-19 pandemic disrupted everyday life in Latin America, the region saw a rapid increase in the adoption of digital services. While this digital transformation has expanded access to financial, medical and educational services to people across the region, it has also increased privacy and cybersecurity concerns, driving the need for governments and companies to ensure adequate protections.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.