As the COVID-19 pandemic disrupted everyday life in Latin America, the region saw a rapid increase in the adoption of digital services. While this digital transformation has expanded access to financial, medical and educational services to people across the region, it has also increased privacy and cybersecurity concerns, driving the need for governments and companies to ensure adequate protections.
The distribution of the marketing budget is changing due to digital acceleration, according to industry analysis firm IDC. In Latin America, that means a change of priorities for Chief Marketing Officers (CMOs). Sixty-four percent of the CMOs surveyed in the study responded that their top priority today is increasing the quantity and quality of their leads.
Latin America is the fastest growing eCommerce region in the world. The pandemic has caused shoppers in this region to spend 36.7% more online in 2020, with 52 million people buying online for the first time.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.