‘Do Not Sell’ Is Most Popular CCPA Request: DataGrail Report

Lost ad revenue primarily hurts publishers but nearly every company faces costs to comply with privacy regulations. Results from the first three months after the California Consumer Protection Act (CCPA) took effect in January show that companies can expect 100 to 190 requests to review, delete or not sell personal data per million customer records, DataGrail reports. Most January requests were for review and deletion but since then Do Not Sell has been by far the most common.