ASAPP, which uses artificial intelligence to advise customer service and sales agents on what to say next, has raised a $185 million Series B, bringing total funding to $260 million. The system uses a combination of speech recognition, natural language processing, and machine learning. It’s a reminder that lots of money is spent on customer experience outside of martech.

Shopify already offers one-stop tech shopping for small retailers. They just went a step further to add a mobile shopping app that covers everything from local business discovery to product recommendations to checkout to order tracking. Good timing.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.