DOOH Ad Sellers Offer Inventory Description Standards

Pandemic or not, digital out-of-home advertising is a booming industry. Six industry vendors are trying to make it boomier by establishing standards for describing media inventory. The idea is to simplify automated purchases, presumably expanding the number of potential bidders for each placement.

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Vaccine Alone Won’t Cure Retail Woes: BlueVenn Survey

December 15, 2020

Shoppers won’t necessarily rush back to stores even after a COVID vaccine is available: just 41% of U.S. respondents to this BlueVenn survey said they’d be more likely to shop after receiving a vaccination. Quite a bit more here about shopper attitudes and how businesses are adapting to the pandemic. Also, 64% of U.S. companies and 71% of U.K. companies said they had a Customer Data Platform; the figure rises to 95% for those over £100 million revenue.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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