Fragmentation also makes it hard to managing influencer marketing projects. The Association of National Advertisers is tackling that one with a new advisory board that plans to define standards for measurement and representation. Reports from Sagefrog and Chief Marketer agree that influencer marketing has done relatively well during the pandemic.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.