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Drawbridge Offers Self-Service Customization of Cross-Device Identity Rules

And completing our little tour of mobile data news, cross-device identity company Drawbridge announced a 60 day free trial of a dashboard that lets marketers test the impact of different matching algorithms. This is a clever move that gives skeptical marketers a low-risk way to explore Drawbridge’s capabilities. Drawbridge connects more than one billion consumers and five billion devices.

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BlueVenn Survey: Marketers Struggle with Analytics and Single Customer View

November 16, 2016

Eight in ten marketers lack the knowledge or resources to create a true Single Customer View, according to a survey by customer data platform vendor BlueVenn. The survey also found that four in ten have more than 20 data sources, three in ten feel their brand has managed to accomplish genuine omni-channel marketing, and one in ten consider the concept of a Single Customer View to bad a “mythical beast” that isn’t practical in the real world.

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Fujitsu Launches Experience Data Platform with CDP at Its Core

November 14, 2016

Japanese tech giant Fujitsu has announced a technology-plus-consulting offering to support real time marketing through data integration. The “eXperience Data Platform” (XDP) is built around the Tealium customer data platform, which ingests data from Web, CRM, call center, inventory, and other systems; consolidates and loads it into a customer database; and makes the information available for analysis and marketing programs across all channels. For the moment, it’s available only in Japan.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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