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Drawbridge Offers Self-Service Customization of Cross-Device Identity Rules

And completing our little tour of mobile data news, cross-device identity company Drawbridge announced a 60 day free trial of a dashboard that lets marketers test the impact of different matching algorithms. This is a clever move that gives skeptical marketers a low-risk way to explore Drawbridge’s capabilities. Drawbridge connects more than one billion consumers and five billion devices.

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BlueVenn Survey: Marketers Struggle with Analytics and Single Customer View

November 16, 2016

Eight in ten marketers lack the knowledge or resources to create a true Single Customer View, according to a survey by customer data platform vendor BlueVenn. The survey also found that four in ten have more than 20 data sources, three in ten feel their brand has managed to accomplish genuine omni-channel marketing, and one in ten consider the concept of a Single Customer View to bad a “mythical beast” that isn’t practical in the real world.

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Fujitsu Launches Experience Data Platform with CDP at Its Core

November 14, 2016

Japanese tech giant Fujitsu has announced a technology-plus-consulting offering to support real time marketing through data integration. The “eXperience Data Platform” (XDP) is built around the Tealium customer data platform, which ingests data from Web, CRM, call center, inventory, and other systems; consolidates and loads it into a customer database; and makes the information available for analysis and marketing programs across all channels. For the moment, it’s available only in Japan.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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