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DTX Helps Direct-to-Consumer Brands Grow Customers Outside the Walled Gardens

Marketers hoping to escape the grip of Facebook and other walled gardens are eyeing direct-to-consumer business models. In the finest “sell shovels to gold miners” tradition, entrepreneurs are building services to help. One entrant is The DTX Company, which just announced Unbox, a platform for brands to reach consumers through events, TV, and other channels that are anything-but-Amazon, Google, and Facebook. They’ll use plenty of data to match the right channels to the right people.

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Adobe, Microsoft and Accenture Announce Integration Partnership

July 16, 2019

Adobe has announced that Microsoft-Accenture joint venture Avanade will build a practice to connect Adobe Experience Manager and Campaign with Microsoft Dynamics 365 and Azure. The deal illustrates the importance of such integration and how hard it is. Adobe, Microsoft and Accenture are all partners in the Open Database Initiative but apparently have decided that direct Adobe-Microsoft integrations can’t wait for ODI to be ready.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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