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DTX Helps Direct-to-Consumer Brands Grow Customers Outside the Walled Gardens

Marketers hoping to escape the grip of Facebook and other walled gardens are eyeing direct-to-consumer business models. In the finest “sell shovels to gold miners” tradition, entrepreneurs are building services to help. One entrant is The DTX Company, which just announced Unbox, a platform for brands to reach consumers through events, TV, and other channels that are anything-but-Amazon, Google, and Facebook. They’ll use plenty of data to match the right channels to the right people.

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Adobe, Microsoft and Accenture Announce Integration Partnership

July 16, 2019

Adobe has announced that Microsoft-Accenture joint venture Avanade will build a practice to connect Adobe Experience Manager and Campaign with Microsoft Dynamics 365 and Azure. The deal illustrates the importance of such integration and how hard it is. Adobe, Microsoft and Accenture are all partners in the Open Database Initiative but apparently have decided that direct Adobe-Microsoft integrations can’t wait for ODI to be ready.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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