DTX Helps Direct-to-Consumer Brands Grow Customers Outside the Walled Gardens
Marketers hoping to escape the grip of Facebook and other walled gardens are eyeing direct-to-consumer business models. In the finest “sell shovels to gold miners” tradition, entrepreneurs are building services to help. One entrant is The DTX Company, which just announced Unbox, a platform for brands to reach consumers through events, TV, and other channels that are anything-but-Amazon, Google, and Facebook. They’ll use plenty of data to match the right channels to the right people.