Reltio Raises $120 Million Series E for Master Data Management

Enough with the surveys.  Master data management vendor Reltio just raised a $120 million Series E, bringing total funding to $237 million.  Reltio qualifies as a CDP but handles lots of non-customer data, so the MDM label is a better fit.

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Publishers Expect to Cut Staff When Cookies Are Gone: Lotame Survey

November 8, 2021

Watching the industry get ready for the post-cookie, privacy-enhanced future has the macabre fascination of a slow-motion train wreck.  This Lotame report finds fewer than 20% feel a high level of urgency to put in place post-cookie solutions and a minority of 42% say they are actively testing solutions.  This despite the fact that most marketers and publishers expect a loss of revenue and jobs when cookies go away.  La la la.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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