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Reltio Raises $120 Million Series E for Master Data Management

Enough with the surveys.  Master data management vendor Reltio just raised a $120 million Series E, bringing total funding to $237 million.  Reltio qualifies as a CDP but handles lots of non-customer data, so the MDM label is a better fit.

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Publishers Expect to Cut Staff When Cookies Are Gone: Lotame Survey

November 8, 2021

Watching the industry get ready for the post-cookie, privacy-enhanced future has the macabre fascination of a slow-motion train wreck.  This Lotame report finds fewer than 20% feel a high level of urgency to put in place post-cookie solutions and a minority of 42% say they are actively testing solutions.  This despite the fact that most marketers and publishers expect a loss of revenue and jobs when cookies go away.  La la la.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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