Dynamic Yield Offers No-Cookie Solution to Cookie Opt-Outs

Dynamic Yield has released “No Consent, No Cookies”, a solution that blocks user activity tracking without relying on cookies. This avoids the problem of using cookies to track whether consumers have consented to cookies being used. Don’t think about it too hard or your head may explode.

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Marketing-IT Collaboration Is Key to Transformation Sucesss: Infosys Study

November 12, 2020

Of course, when it comes to misalignment, nothing beats the marketing-IT relationship. This Infosys study finds that marketers see the biggest collaboration challenges as improving customer experience and agility while IT managers focus more on skills, company culture, and budgets. There’s a lot more here but the bottom line is companies with better collaboration get better results.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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